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Wow - MGN Silver Membership is now $250 :-(

  • Talk about Epic Fail..

    In this economy, Doubling the price of MGN after a 2-10 season and largely ignoring the organization for the last year does not sound like smart marketing to me.

    Just got a fancy pamphlet in the mail along with flyer for the Recruiting Celebration. Looks like now they want to charge for the Recruiting Celebration if you are not MGN which the new membership year conveniently starts on Feb 1st.

    I'm as excited as anybody over the Locksley hire and I've been a MGN member for 10 years, but for $250 I'm not real thrilled about renewing..

    Nancy Pelosi - The Gift that Keeps on Giving..

    TerpFaith

  • I'm pretty sure there's always been a $5 or so charge for the recruiting celebration for people who aren't students or MGN members.

    UMD2004

  • There are two new initiatives that I think are being deployed for the first time here -- one the "friends of" or team related fundraising groups are being attempted to morph into a bit more of an exclusive group. Second, the Athletic Dept as a whole is trying to get away from attaching benefits to certain donations. Most other charities raise money using a philanthropic approach, not selling some kind of benefit. Attaching donations to benefits was very short sighted and, as we all learned the "benefits" may eventually lose value and hence reduce our ability to fundraise.

    goterpss

  • goterpss said...

    There are two new initiatives that I think are being deployed for the first time here -- one the "friends of" or team related fundraising groups are being attempted to morph into a bit more of an exclusive group. Second, the Athletic Dept as a whole is trying to get away from attaching benefits to certain donations. Most other charities raise money using a philanthropic approach, not selling some kind of benefit. Attaching donations to benefits was very short sighted and, as we all learned the "benefits" may eventually lose value and hence reduce our ability to fundraise.

    Your second part is a joke right? Every college has benefits connected to giving. It would be smart to create some new incentives, not throw out the one's we already have. When it comes to big time athletics, you need to win. Then you need to create an atmosphere of pride, something UNC and UVA do a much better job of. Sorry you can't get seats, but you will be part of "The University of Maryland" by giving etc. You can work some philanthropic elements if you want, but it won't get us where we need to be.

    ColbertRepor

  • goterpss said...

    Most other charities raise money using a philanthropic approach, not selling some kind of benefit.

    So Anderson is modeling our AD after the Special Olympics. Now everything is starting to make sense.

    TerpBE

  • So the key to removing the risk that donations will decline if perceived benefits decline is to charge more and completely remove all benefits? If there are no benefits, what encourages anyone to give to the MGN instead of just giving to the Terrapin Club (or not giving)?

    MisterSmiley

  • It was discussed in the President's Commission findings. Every school does it but not to the tenth degree that we do it, and in fact Terpoints are somewhat relatively new. The schools that raise the big time money, that have billions in endowment money, aren't raising it by giving out the right to purchase 4 or 6 season football tickets.

    goterpss

  • MisterSmiley said...

    So the key to removing the risk that donations will decline if perceived benefits decline is to charge more and completely remove all benefits? If there are no benefits, what encourages anyone to give to the MGN instead of just giving to the Terrapin Club (or not giving)?

    because you actually want to support the initiative. that's generally the impetus behind a charitable contribution.

    goterpss

  • I'm guessing the top level does not include a BBQ at Edsall's house paid for by him and his wife or a nice golf tourney at Lowes Island or Woodmont. Mr. public relations certainly can't handle that type of atmosphere.

    sugarmag

  • goterpss said...

    It was discussed in the President's Commission findings. Every school does it but not to the tenth degree that we do it, and in fact Terpoints are somewhat relatively new. The schools that raise the big time money, that have billions in endowment money, aren't raising it by giving out the right to purchase 4 or 6 season football tickets.

    Yeah, for the most part those schools raise billions of dollars by winning multiple NCAA football and basketball championships and having a century's worth of great teams to support.

    bkmalik

  • So, for my donation last year I got a giant middle finger and this year I'm offered the chance to renew for more than twice the money at less than half the benefits offered the season prior. Screw that.

    "Beer is proof that God loves us and wants us to be happy." -- Ben Franklin

    afterp

  • bkmalik said...

    Yeah, for the most part those schools raise billions of dollars by winning multiple NCAA football and basketball championships and having a century's worth of great teams to support.

    Glad you said for the most part, because there is UVA which has huge endowment.

    I think we need to work on Maryland pride for current students and for the alumni. Since I used UVA in my sentence above, look at their student body. Yes we know they are annoying douches, but they have a pride in their school and being part of a community. This is what they join and give money to after they leave.

    ColbertRepor

  • bkmalik said...

    Yeah, for the most part those schools raise billions of dollars by winning multiple NCAA football and basketball championships and having a century's worth of great teams to support.

    LOLOLOLOL.

    I won't even mention the Ivy Leagues, Ivy caliber, or even private schools. But large State U's like ourselves, with far less national championships in basketball or football have endowments and fundraising success multiples of ours. I give Univ of Illinois as an example -- $1.3 billion. Pittsburgh -- $ 2 billion.

    goterpss

  • goterpss said...

    because you actually want to support the initiative. that's generally the impetus behind a charitable contribution.

    That's a nice notion, but it doesn't seem realistic considering the overall apathy of our fanbase and that we just had possibly the worst season in program history.

    MisterSmiley

  • our endowment was $672 million as of 2010. I bet there aren't 5 BCS schools with a lower figure than us.

    goterpss

  • goterpss said...

    There are two new initiatives that I think are being deployed for the first time here -- one the "friends of" or team related fundraising groups are being attempted to morph into a bit more of an exclusive group. Second, the Athletic Dept as a whole is trying to get away from attaching benefits to certain donations. Most other charities raise money using a philanthropic approach, not selling some kind of benefit. Attaching donations to benefits was very short sighted and, as we all learned the "benefits" may eventually lose value and hence reduce our ability to fundraise.

    I joined the MGN last month, solely due to the benefits attached. They aren't getting a penny of my money without any benefit. Your comparison sucks because they aren't a charity.

    I don't disagree with your premise on the exclusive group. It really should be Big Money = Access, little money = benefits.

    WMTerp12

  • MisterSmiley said...

    That's a nice notion, but it doesn't seem realistic considering the overall apathy of our fanbase and that we just had possibly the worst season in program history.

    Again, every other school does it. If we can't then we need to right size the program. Just giving out benefits to get people to donate only offers short term solutions and masks the overall problem. Eventually those benefits will stop being valuable and we'll be left with too many obligations with little fan base (oh hello).

    goterpss

  • goterpss said...

    It was discussed in the President's Commission findings. Every school does it but not to the tenth degree that we do it, and in fact Terpoints are somewhat relatively new. The schools that raise the big time money, that have billions in endowment money, aren't raising it by giving out the right to purchase 4 or 6 season football tickets.

    Ideally, the charitable giving sentiment is the goal ...

    But IMO this is not a base that is going to give in numbers like a lot of those schools, especially not without incentive. The market/base is somewhat of a different challenge compared to many of similar size.

    http://twitter.com/insidemdsports

    JeffErmann

  • JeffErmann said...

    Ideally, the charitable giving sentiment is the goal ...

    But IMO this is not a base that is going to give in numbers like a lot of those schools, especially not without incentive. The market/base is somewhat of a different challenge compared to many of similar size.

    Am so sick of that argument. There are tons of major colleges that sit inside or just outside major media and sports markets that out fundraise us -- Univ of Michigan, Pittsburgh, Cal, Stanford, USC, UCLA, G'Tech, Univ Washington. All of them have endowments in multiples of ours.

    goterpss

  • WMTerp12 said...

    I joined the MGN last month, solely due to the benefits attached. They aren't getting a penny of my money without any benefit. Your comparison sucks because they aren't a charity.

    I don't disagree with your premise on the exclusive group. It really should be Big Money = Access, little money = benefits.

    The Terrapin Club (and pretty sure the MGN) are most certainly 503b charities.

    goterpss

  • goterpss said...

    Am so sick of that argument. There are tons of major colleges that sit inside or just outside major media and sports markets that out fundraise us -- Univ of Michigan, Pittsburgh, Cal, Stanford, USC, UCLA, G'Tech, Univ Washington. All of them have endowments in multiples of ours.

    Didn't mean it as a knock on anyone, but rather an observation. I think the numbers (TC members, etc, in comparison to similar size/profile schools) probably agree.

    A parallel: I'd love to have half the number of subscribers that Alabama's got, but I know that 1) writing almost exclusively about football wouldn't work here like it does that and 2)Bama simply has a higher number of people who live and breathe the stuff.

    Again, not a knock, just an observation. As someone recently posted, culture >>>>>>> strategy IMO. I understand you're saying the culture needs to be changed, but that's always a tall order.

    This post was edited by JeffErmann on 12/22/2011 at 3:28 PM

    http://twitter.com/insidemdsports

    JeffErmann

  • Not sure why this diverged into a discussion about University Endowments..

    This is about the MGN who's sole mission in life to support the Football Program doubling their lowest tier of giving. At $100-125 for the entry level membership it gave the common fans a chance to directly support the Football operations whithout breaking the bank.

    I think the Silver benefits are pretty much the same as in years before. Now by doubling the cost of entry level giving, I feel they will run off more than half their prior Silver members and thus have a negative overall impact on the Football program.

    It's pretty simple economics, for the MGN there is virtually no marginal cost to having additional Silver members. If they want to make it more exclusive that's their right, but they need to attract more "Big" donors. I can't see how many of the new $5K Platinum levels they are going to sell for a chance to get a signed Edsall item and a conf call with Edsall. I hope Jaklitsch knows what he's doing..

    Nancy Pelosi - The Gift that Keeps on Giving..

    TerpFaith

  • JeffErmann said...

    Ideally, the charitable giving sentiment is the goal ...

    But IMO this is not a base that is going to give in numbers like a lot of those schools, especially not without incentive. The market/base is somewhat of a different challenge compared to many of similar size.

    Lackluster overrall giving is a big reason why the school has sort of maxed out its climb in the rankings. I never quite understood why the culture of institutional pride is relatively weak compared to similar schools. Somehow that needs to change.

    Prolific

  • goterpss said...

    our endowment was $672 million as of 2010. I bet there aren't 5 BCS schools with a lower figure than us.

    Your bet would be wrong. Just in the ACC, Clemson ($382 million), Florida State ($453 million), Miami ($618 million), N.C. State ($503 million) and Virginia Tech ($502 million) have smaller endowments.

    UMD2004

  • goterpss said...

    LOLOLOLOL.

    I won't even mention the Ivy Leagues, Ivy caliber, or even private schools. But large State U's like ourselves, with far less national championships in basketball or football have endowments and fundraising success multiples of ours. I give Univ of Illinois as an example -- $1.3 billion. Pittsburgh -- $ 2 billion.

    OK, so they either have decades of success or 400 years of academic and old money connections (referring to the Ivy League).

    Maryland has to do things differently because they don't have hundreds of years of charitable good will built up with their alumni.

    And alumni giving is separate from athletic donations, IMO. Athletic donations should receive benefits. My donation to the school at large is strictly charitable.

    This post was edited by bkmalik on 12/22/2011 at 4:01 PM

    bkmalik